"Remember starting out as a Fashion Boutique and ending as a successful Lingerie or Bridal shop will never make you a failure."
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Fear – Entrepreneurs No.1 Enemy.
Note: It’s a fact, the No. 1 factor
that prevents entrepreneurs from lunching a new company or meeting some goals
is fear. Now how do you check if your fears are at the door?
After some time with my business
coach, he decided to start giving me some tasks that I had to execute and when
we meet discuss over coffee. Later on he revealed why he did that and not
teaching me how he does business: overcoming fear. In his own words “you need
to be your best, not like me or anyone else.”
We all have fears. But the good news
is they're generally easy to overcome. Just look beyond them. Think it's easier
said than done? Here are the common entrepreneurial fears we all face and how
to attack them:
Fear of Failing
This is the most obvious
entrepreneurial fear: What if the business isn't successful? What if it doesn't
work out? What if I end up living on the streets? The statistics you hear about
the likelihood of company failure would put this fear into any entrepreneur's
mind. It's also the one you are most familiar with from the days of taking
tests at school and handing in the project work at campus.
What to Do About It
Understand that every start-up is a
failure at some point. If you look back on the original business plan, a
company rarely, if ever, follows the plan as it was conceived. The difference
between companies that succeed and those that fail is their ability to correct your
course - pivoting. Make sure you pay attention to what's working and
what's not, and continually work to capitalize on the positive. Remember
starting out as a Fashion Boutique and ending as a successful Lingerie or
Bridal shop will never make you a failure.
Fear of Success
Believe it or not, success is some
entrepreneurs' biggest fear. A hesitant salesperson is actually afraid that if
he makes the sale, the company won't deliver on the promise he's made. Success
brings the requirement to perform, to fulfill the obligation, and to manage
scarce resources in an attempt to satisfy demands. Many companies fail because
they simply can't service the demand, and their customers move on to a
competitor.
What to Do About It
Find a fellow entrepreneur who is in
a similar space. He or she has been there before and will have connections and
advice to help you through. Look for resources you can borrow: an industrial
kitchen if you are making a food product or a company's excess office space; or
rent another company's equipment to get the job done.
Fear of Starting
One of my colleagues once gave me
some great advice about getting started on a big task. She told me, "How
do you eat an elephant?" The answer, "One bite a time."
OK, it's a little creepy, but you get the point. Often we are so overwhelmed by
the task ahead of us because it looks too big and daunting that we just don't
start.
What to Do About It
It may sound funny, but just simply
start! If you are going to write a book, write 350 words a day and you are
writing about a page. If you are going to start a company in a space you have
never been before, find a mentor or spend some time interning with a company
you respect. Do something small today for the future you want tomorrow. Then do
something that will tie your leg to continue, like register the company or get
at least 3 people backing your move and encourage them to as for your progress.
Fear of Loss
This fear grips entrepreneurs who
have built something up and are afraid to make a change or go in a new
direction. They are afraid that the new direction will put what they already
built in jeopardy or those that got a career to learn and the job got sweet and
lucrative, change becomes the problem here.
What to Do About It
Realize that the second you stop
innovating your company, you are already slipping. There is no such thing as
maintaining the status quo in the entrepreneurial or small-business space and if
you think you are afraid of losing what you already have, like a job then know
that unless you take some risks, you are already headed down that path.
Entrepreneurs are a resilient breed.
You know how to take a need, problem, or bad situation and capitalize on it to
build something great. If you can remember that your entrepreneurial instincts
make you more likely to succeed and to learn from a failure, you have nothing
to fear.
Go start!!
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By Andrew Ekwang. Business writer with Business Solutions
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